The company then invested heavily in developing the software, which is now called “IBM SPSS Statistics”.ĭescription: Promotional video of IBM SPSS Statistics. It allows researchers to conduct a series of parametric and non-parametric statistical tests and provides user-friendly outputs. It focused on developing a series of marketing research solutions, including market research, survey development and statistical analysis.Īnd one of their main products was a software package named after the company: SPSS. was initially a market research company founded in 1968, in Chicago (USA), by Norman Nie, Dale Bent, and Hadlai “Tex” Hull. Unlike many of my students initially wonder, SPSS is not a statistical test! For this reason, I will refer to his book many times during the videos. You certainly will not have the feeling you are reading a “dry” book and it will ease immensely the learning process. For me he is the best author on the subject due to his informal style, humor and interesting examples.

There is also a data set which you can download to develop a series of tests.Īnd if you need any further details on specific tests, there is one main publication I always refer to: Discovering Statistics by Andy Field. It includes a SPSS guide which can complement the videos. On there is also a section only for statistics support.

The goal is to help you conduct a series of statistical tests for research projects, consultancies and theses. My friend, are you struggling to learn and use SPSS?ĭon’t worry, the students of my “Business and Marketing Research” course at IUBH University of Applied Sciences have often the same issues.įor this reason I’ve been taking time to develop a quick and easy video tutorial series available on YouTube.

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